CALPHALON KATANA CUTLERY : FOR PAPER THIN SLICES
I worked on an innovative, 3D point-of-sale campaign for Calphalon to accompany their “For Paper Thin Slices” tagline. The poster series cleverly showcases the manufacturer’s claim of ultimate precision.
Services: Design // Art Direction
Credits: Girija Bhomawat
POS: Featuring Serrated & Santoku Knife
POS: Featuring an Onion for Chefs Knife